The advent of E-commerce opens an opportunity for fostering an environment that promotes the globa/isation of markets throughout the world, especially those in developing countries /ike Indonesia. The importance of trust as a key facilitator of E-commerce is increasingly being recognized in academic and practitioner communities. However, empirical research in this area has been overwhelmed by contradictory conceptions of the trust construct, while inadequate attention is paid to the influence of trust constructs on E-commerce development in different cultural environments and settings. It is, therefore, the aim of this paper to address the gap by providing an exploratory study on the influence of trust to Ecommerce development in Indonesia. A series of paired sample t-tests were carried out to determine whether there was any significant difference between levels of confidence (or any significant difference in the expected problems) between Indonesian and non-Indonesian websites.
Available at: http://works.bepress.com/mkartiwi/3/