Mitchell (Mitch) Hamilton earned a B.S. in marketing from San Diego State University, an MBA from Clark Atlanta University, and a Ph.D. in marketing from Syracuse University. Mitch began as an assistant professor of marketing at LMU in the fall of 2012. Prior to his arrival, he was an instructor at Syracuse University, a market research analyst and he worked for a collegiate athletics marketing department. His research examines the relationship between consumer self-image and brand evaluation, within a digital context, and also investigates various image manipulation mechanisms that are unique to digital environments. After an 8 year educational odyssey, Mitch finally returned home to Southern California with his wife, Chinyarai, and their daughter, Rylie.
Education:
PhD: Syracuse University (2012); MBA: Clark Atlanta University (2006); BS: San Diego State University (2002)