"The Impact of Internal Communications and Collaboration Between Operations and Marketing on New Service Development" by Ming Zhou

Selected Works of Ming Zhou

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The Impact of Internal Communications and Collaboration Between Operations and Marketing on New Service Development

Journal of Services Research (2011)

Ming Zhou, San José State University
Minhong Lee
Changho Kim

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Disciplines

Operations and Supply Chain Management

Publication Date

2011

Citation Information

Ming Zhou, Minhong Lee and Changho Kim. "The Impact of Internal Communications and Collaboration Between Operations and Marketing on New Service Development" Journal of Services Research Vol. Apr-Sep (2011)
Available at: http://works.bepress.com/ming_zhou/34/