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Mina Rohani
Presentation
From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation
American Marketing Association Summer Academic Conference
  • Mina Rohani, HEC Montreal
  • Yany Grégoire, HEC Montréal
  • Renaud Legoux, HEC Montreal
  • Katherine N. Lemon, HEC Montreal
  • Jean Charles Chebat, HEC Montreal
SMC Author
Mina Rohani
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
8-14-2015
Peer Reviewed
1
Disciplines
Original Citation

Rohani, M.; Grégoire, Yany; Legoux, R.; Lemon, K.; & Chebat, Jean Charles. (2015). From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation. A peer-reviewed presentation at the American Marketing Association Summer Academic Conference, Chicago, IL.

Citation Information
Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon, et al.. "From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation" American Marketing Association Summer Academic Conference (2015)
Available at: http://works.bepress.com/mina-rohani/32/