Presentation
From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation
American Marketing Association Summer Academic Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
8-14-2015
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M.; Grégoire, Yany; Legoux, R.; Lemon, K.; & Chebat, Jean Charles. (2015). From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation. A peer-reviewed presentation at the American Marketing Association Summer Academic Conference, Chicago, IL.
Citation Information
Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon, et al.. "From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation" American Marketing Association Summer Academic Conference (2015) Available at: http://works.bepress.com/mina-rohani/32/