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Mina Rohani
Article
Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge
Advances in Consumer Research
  • Jean Charles Chebat, HEC Montréal
  • Mina Rohani, HEC Montréal
  • Renaud Legoux, HEC Montreal
  • Yany Grégoire, HEC Montréal
Link
SMC Author
Mina Rohani
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Proceeding
Publication Date
1-1-2013
Peer Reviewed
1
Disciplines
Original Citation

Rohani, M., Grégoire, Y., Legoux, R., Chebat, J.C. (2013). The Effects of Mere-Measurement and Time on Customer Revenge Process. Proceedings of the Association for Consumer Research Conference (Advances in Consumer Research, vol. 41).

Citation Information
Jean Charles Chebat, Mina Rohani, Renaud Legoux and Yany Grégoire. "Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge" Advances in Consumer Research Vol. 41 (2013) p. 202 - 204
Available at: http://works.bepress.com/mina-rohani/26/