Presentation
Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge
American Marketing Association Winter Academic Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
2-15-2013
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M.; Grégoire, Yany; Legoux, R.; & Chebat, Jean Charles. (2013). Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge. A peer-reviewed presentation at the American Marketing Association Winter Academic Conference. Las Vegas, NV.
Citation Information
Mina Rohani and Yany Grégoire. "Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge" American Marketing Association Winter Academic Conference (2013) Available at: http://works.bepress.com/mina-rohani/24/