Presentation
How would you use research to generate customer insights that better the experience whilst impacting core business metrics (i.e., acquisition, retention, and engagement)?
Blue Owl
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
3-1-2020
Disciplines
Original Citation
Rohani, M., “How would you use research to generate customer insights that better the experience whilst impacting core business metrics (i.e., acquisition, retention, and engagement)?”, an invited presentation at Blue Owl Research and Insights team, March. 2020, San Francisco, USA
Citation Information
Mina Rohani. "How would you use research to generate customer insights that better the experience whilst impacting core business metrics (i.e., acquisition, retention, and engagement)?" Blue Owl (2020) Available at: http://works.bepress.com/mina-rohani/22/