Presentation
Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response
Frontiers in Service Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
7-9-2015
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M.; Grégoire, Yany; Legoux, R.; & Lemon, K. (2015). Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response. A peer-reviewed presentation at the Frontiers in Service Conference. San Jose, CA.
Citation Information
Mina Rohani, Yany Grégoire, Renaud Legoux and Katherine N. Lemon. "Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response" Frontiers in Service Conference (2015) Available at: http://works.bepress.com/mina-rohani/20/