Contribution to Book
Consumer Resistance: From Anti-Consumption to Revenge
Consumer Perception of Product Risks and Benefits
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
3-17-2017
Editor
G. Emilien; R. Weitkunat; & F. Lüdicke (eds)
Publisher/Venue
Springer
Peer Reviewed
1
DOI
10.1007/978-3-319-50530-5_19
ISBN
9783319505305; 9783319505282
Disciplines
Original Citation
Nepomuceno M.V., Rohani M., Grégoire Y. (2017). Consumer Resistance: From Anti-Consumption to Revenge. In G. Emilien; R. Weitkunat, F. Lüdicke (eds), Consumer Perception of Product Risks and Benefits. Springer. https://doi.org/10.1007/978-3-319-50530-5_19
Citation Information
Marcelo Vinhal Nepomuceno, Mina Rohani and Yany Grégoire. "Consumer Resistance: From Anti-Consumption to Revenge" Consumer Perception of Product Risks and Benefits (2017) p. 345 - 364 Available at: http://works.bepress.com/mina-rohani/15/