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Mina Rohani
Presentation
Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge
Advertising and Consumer Psychology Conference
  • Mina Rohani, HEC Montreal
  • Yany Grégoire, HEC Montréal
  • Renaud Legoux, HEC Montreal
  • Jean Charles Chebat, HEC Montreal
SMC Author
Mina Rohani
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
6-13-2013
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M.; Grégoire, Yany; Legoux, R.; & Chebat, Jean Charles. (2013). Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge. A peer-reviewed presentation at the Advertising and Consumer Psychology Conference. San Diego, CA.
Citation Information
Mina Rohani, Yany Grégoire, Renaud Legoux and Jean Charles Chebat. "Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge" Advertising and Consumer Psychology Conference (2013)
Available at: http://works.bepress.com/mina-rohani/14/