Presentation
Customer Coping with Switching Costs: A Cross-Cultural Perspective
Frontiers in Service Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
6-14-2012
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M.; Haj-Salem, Narjes; Chebat, Jean Charles. (2012). Customer Coping with Switching Costs: A Cross-Cultural Perspective. A peer-reviewed presentation at the Frontiers in Service Conference. College Park, MD.
Citation Information
Mina Rohani, Narjes Haj Salen and Jean Charles Chebat. "Customer Coping with Switching Costs: A Cross-Cultural Perspective" Frontiers in Service Conference (2012) Available at: http://works.bepress.com/mina-rohani/13/