Presentation
Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers
American Marketing Association Winter Academic Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
2-23-2018
Peer Reviewed
1
Disciplines
Original Citation
Rohani, M. & N. Shahrasbi. (2018). Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers. A peer-reviewed presentation at the American Marketing Association Winter Academic Conference, New Orleans, LA, USA
Citation Information
Mina Rohani and Nasser Shahrasbi. "Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers" American Marketing Association Winter Academic Conference (2018) Available at: http://works.bepress.com/mina-rohani/12/