Presentation
Does It Matter Who Is the Inquirer? Comparing customer revenge responses between direct complainers vs. indirect complainers
HEC Montreal
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Presentation
Publication Date
1-1-2015
Disciplines
Original Citation
Rohani, M., “Does It Matter Who Is the Inquirer? Comparing customer revenge responses between direct complainers vs. indirect complainers”, an invited presentation at Department of Marketing, HEC Montreal, 2015, Montreal, Canada
Citation Information
Mina Rohani. "Does It Matter Who Is the Inquirer? Comparing customer revenge responses between direct complainers vs. indirect complainers" HEC Montreal (2015) Available at: http://works.bepress.com/mina-rohani/11/