Contribution to Book
Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials
Beyond Princess Culture: Gender and Children’s Marketing
Document Type
Book Chapter
Publication Date
1-1-2019
Citation / Publisher Attribution
Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials, in K. A. Foss (Ed.), Beyond Princess Culture: Gender and Children’s Marketing, Peter Lang
Citation Information
Mildred F. Perreault, Gregory P. Perreault and M. McCarty. "Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials" Beyond Princess Culture: Gender and Children’s Marketing (2019) Available at: http://works.bepress.com/mildred-perreault/10/