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Article
How Seller and Product Characteristics Impact Promotion on eBay
Journal of Promotion Management (2011)
  • Mikhail I. Melnik, Kennesaw State University
  • Paul Richardson, Niagara University
  • Dan Tompkins, Niagara University
Publication Date
November, 2011
Citation Information
Mikhail I. Melnik, Paul Richardson and Dan Tompkins. "How Seller and Product Characteristics Impact Promotion on eBay" Journal of Promotion Management Vol. 17 Iss. 4 (2011)
Available at: http://works.bepress.com/mikhail_melnik/14/