Article
Does it Pay to Promote on eBay?
Journal of Promotion Management
(2011)
Publication Date
November, 2011
Citation Information
Mikhail I. Melnik, Paul Richardson and Dan Tompkins. "Does it Pay to Promote on eBay?" Journal of Promotion Management Vol. 17 Iss. 4 (2011) Available at: http://works.bepress.com/mikhail_melnik/13/