"Does it Pay to Promote on eBay?" by Mikhail I. Melnik

Selected Works of Mikhail I. Melnik

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Does it Pay to Promote on eBay?

Journal of Promotion Management (2011)

Mikhail I. Melnik, Kennesaw State University
Paul Richardson, Niagara University
Dan Tompkins, Niagara University

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Disciplines

Business Administration, Management, and Operations

Publication Date

November, 2011

Citation Information

Mikhail I. Melnik, Paul Richardson and Dan Tompkins. "Does it Pay to Promote on eBay?" Journal of Promotion Management Vol. 17 Iss. 4 (2011)
Available at: http://works.bepress.com/mikhail_melnik/13/