Article
Strategic Planning: Using SWAT or SOAR Analysis to Improve Your Organization
AALL Spectrum
(2018)
Abstract
A good strategic plan unifies the goals of the organization, helps steer future decision-making, and guides an organization’s development over the next few years. Many involved in strategic planning are accustomed to using a SWOT analysis (strengths, weaknesses, opportunities, and threats) when developing a strategic plan. However, SOAR analysis (strengths, opportunities, aspirations, and results) can also be used in strategic planning. SOAR analysis is used when an organization is looking to maximize what it already does well, rather than focus on addressing its external or internal threats.
Disciplines
Publication Date
November, 2018
Citation Information
Michelle Cosby, Strategic Planning: Using SWAT or SOAR Analysis to Improve Your Organization. AALL Spectrum, Nov./Dec. 2018, at 20.