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Article
Fact or Wishful Thinking? Biased Expectations in I Think I Look Better When I'm Tanned
American Journal of Health Behavior (2008)
  • Michelle L. Campo, University of Iowa
  • Samita Banerjee
  • Kathryn Greene
Abstract
Objective: To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations. Method: A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design. Results: Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman. Conclusions: Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.
Disciplines
Publication Date
May, 2008
Publisher Statement
•Publisher's version/PDF cannot be used •NIH Authors may request article to be released after 12 months for inclusion in PubMedCentral or use Paid OA option
Citation Information
Michelle L. Campo, Samita Banerjee and Kathryn Greene. "Fact or Wishful Thinking? Biased Expectations in I Think I Look Better When I'm Tanned" American Journal of Health Behavior Vol. 32 Iss. 3 (2008)
Available at: http://works.bepress.com/michelle_campo/27/