Fact or Wishful Thinking? Biased Expectations in I Think I Look Better When I'm TannedAmerican Journal of Health Behavior (2008)
AbstractObjective: To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations. Method: A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design. Results: Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman. Conclusions: Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.
Publication DateMay, 2008
Citation InformationMichelle L. Campo, Samita Banerjee and Kathryn Greene. "Fact or Wishful Thinking? Biased Expectations in I Think I Look Better When I'm Tanned" American Journal of Health Behavior Vol. 32 Iss. 3 (2008)
Available at: http://works.bepress.com/michelle_campo/27/