What are the societal impacts on organizational culture, leadership effectiveness, and communication quality for both internal and external audiences? This program will challenge participants to analyze best practices in organizational culture communication strategies focusing not only on the tools used, but also the trickle-down impact that the communication has on leadership, employees, clientele, and public perception. What is the role of social networking in the knowledge management process? We’ll examine both sides of the coin to understand the benefits and the challenges that come with utilizing social networking within the library and information science profession.