Where Do You Go from Here?Articles and Chapters
Abstract[Excerpt] From time to time, someone at Cornell's School of Hotel Administration has received a phone call to the effect of, "Hi. I've just bought a hotel. Could you please send me the book on how I should run it?" Unfortunately, there is no simple book to tell you exactly how to run a hotel. Even after reading this book, you now have only a broad overview of the intricacies of hotel operations. With this book, though, you can see the Four Paths to Success that you can follow in the hospitality industry. With this overview you can investigate further the many issues you need to consider in order to be successful in the hospitality industry.
Sturman, M. C., Corgel, J. B., & Verma, R. (2011). Where do you go from here? [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/238