""Demographic and Psychographic Segmentation as Tools in the Challenge of Hospitality Minority Recruitment"" by Michael Scantlebury

Selected Works of Michael M. Scantlebury

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Presentation

"Demographic and Psychographic Segmentation as Tools in the Challenge of Hospitality Minority Recruitment"

International Society of Travel and Tourism Educators (ISTTE) Conference (2009)

Michael Scantlebury
R Springall
S Dodimeade

Disciplines

Hospitality Administration and Management and
Tourism and Travel

Publication Date

October, 2009

Citation Information

Michael Scantlebury, R Springall and S Dodimeade. ""Demographic and Psychographic Segmentation as Tools in the Challenge of Hospitality Minority Recruitment"" International Society of Travel and Tourism Educators (ISTTE) Conference (2009)
Available at: http://works.bepress.com/michael_scantlebury/29/