Lynn, M., & Gelb, B. D. (1996). Identifying innovative national markets for technical consumer goods [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/187
Identifying Innovative National Markets for Technical Consumer GoodsArticles and Chapters
AbstractPopulation characteristics that appear to make one nation more or less innovative for technical consumer products are focused on. Three predictors - individualism, uncertainty avoidance and purchasing power - are found to be related to national levels of new product ownership within Europe. The results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere, are discussed.