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Article
Identifying Innovative National Markets for Technical Consumer Goods
Articles and Chapters
  • Michael Lynn, Cornell University
  • Betsy D. Gelb, University of Houston
Publication Date
1-1-1996
Abstract

Population characteristics that appear to make one nation more or less innovative for technical consumer products are focused on. Three predictors - individualism, uncertainty avoidance and purchasing power - are found to be related to national levels of new product ownership within Europe. The results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere, are discussed.

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Required Publisher Statement
© Emerald. Final version published as: Lynn, M., & Gelb, B. D. (1996). Identifying innovative national markets for technical consumer goods. International Marketing Review, 13(6), 43-57. Reprinted with permission. All rights reserved.

Citation Information

Lynn, M., & Gelb, B. D. (1996). Identifying innovative national markets for technical consumer goods [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/187