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Article
The Creole Connection: What Happens Next?
Journal of Business Case Studies
  • Michael L. Thomas, Georgia Southern University
  • Linda G. Mullen, Georgia Southern University
Document Type
Article
Publication Date
1-1-2009
DOI
10.19030/jbcs.v5i5.4725
Abstract
The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.
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Citation Information
Michael L. Thomas and Linda G. Mullen. "The Creole Connection: What Happens Next?" Journal of Business Case Studies Vol. 5 Iss. 5 (2009) p. 93 - 98
Available at: http://works.bepress.com/michael_l_thomas/23/