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Contribution to Book
Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization
Articles and Chapters
  • Michael D. Giebelhausen, Cornell University School of Hotel Administration
  • Stephanie Lawson, Florida State University
Publication Date
1-1-2010
Disciplines
Abstract

This chapter presents an exploratory study involving a group of athletic shoe enthusiasts and their feelings towards customized footwear. These "sneakerheads" demonstrate their infatuation with sneakers via activities ranging from creating catalogs of custom shoes to buying and selling rare athletic footwear online. The key characteristic these individuals share is that, for them, athletic shoes are a fundamental fashion accessory stepped in symbolism and meaning. A series of in-depth interviews utilizing the Zaltman Metaphor Elicitation Technique (ZMET) provide a better understanding of how issues such as art, self-expression, exclusivity, peer recognition, and counterfeit goods interact with the mass customization of symbolic products by category experts.

Comments

Required Publisher Statement
© World Scientific. Final version published as: Giebelhausen, M. D., & Lawson, S. (2010). Sneakerheads and custom kicks: Insights into symbolic mass customization. In F. T. Pillaer & M. M. Tseng (Eds.), Handbook of research in mass customization and personalization (pp. 226-239). Singapore: World Scientific Press. Reprinted with permission. All rights reserved.

Citation Information

Giebelhausen, M. D., & Lawson, S. (2010). Sneakerheads and custom kicks: Insights into symbolic mass customization [Electronic version]. Retrieved [insert date], from Cornell University, SHA School site: http://scholarship.sha.cornell.edu/articles/897