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Adapting the QFD Approach to Extended Service Transactions
Articles and Chapters
  • Laurette Dubé, McGill University
  • Michael D Johnson, Cornell University School of Hotel Administration
  • Leo Mark Renaghan, Cornell University
Publication Date
1-1-2009
Abstract

This paper proposes an adaptation of quality function deployment (Qfd) for services, more specifically extended service transactions. We propose two modifications to service applications of Qfd. One is the inclusion of higher-level customer needs (consequences, benefits, experiences, and personal values) to incorporate the experiential and personal nature of extended service transactions into the process. The second modification is to use customers' knowledge and expertise regarding service production and delivery as input beyond the house of quality. An interviewing method is proposed for a comprehensive assessment of customer needs at multiple levels. Results from an empirical application of this technique to luxury business hotels support the proposed modifications to Qfd to increase its potential for application to services.

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Required Publisher Statement
© Wiley. Final version published as: Dubé, L., Johnson, M. D., & Renaghan, L. M. (2009). Adapting the QFD approach to extended service transactions. Production and Operations Management, 8(3), 301-307. doi:10.1111/j.1937-5956.1999.tb00310.x
Reprinted with permission. All rights reserved.

Citation Information

Dubé, L., Johnson, M. D., & Renaghan, L. M. (2009). Adapting the QFD approach to extended service transactions[Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/713