Contribution to Book
Foundations of Service Modularization: Towards a Design Theory for Productizing SolutionsOperations Management & Information Systems
Document TypeBook Chapter
PublisherGabler Verlag | Springer
AbstractThis chapter addresses the problem of transforming custom IT solutions into reusable and standardized IT services. Marketing research shows that solutions create high value for the customer by meeting individual technical, organizational, and relational needs (Tuli et al., 2007). However, research also shows that delivering profitable solutions requires service providers to realize greater productivity through standardization of IT services at the same time (Galbraith, 2002).
Chapter ofImplementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Citation InformationSchermann, M., Böhmann, T., and Krcmar, H. (2012): ”Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 309-328.