Most students enroll in a baccalaureate degree program to obtain a formal education that will increase the likelihood of their obtaining employment that is challenging, rewarding, and satisfying. A student’s formal education becomes more meaningful when coupled with hands-on, industry-relevant training such as an internship or part-time job. We describe herein a multi-pronged strategy that we have employed to encourage undergraduate students to participate in an experiential learning opportunity as a part of their formal education. Based on student feedback and the high placement rate of our students, we conclude this approach has been highly effective.