Article
Iowa Consumer Trends and Participation in Agritourism Activities
Journal of Agricultural Education
Document Type
Article
Disciplines
Publication Version
Published Version
Publication Date
1-1-2012
Abstract
As the agritourism industry grows and develops in Iowa, it is important to identify the knowledge and participation levels of prospective agritourism consumers. This article focuses on current consumer trends and participation levels in Iowa agritourism activities. The results revealed a majority of Iowans believe they have at least some understanding of agriculture and food production and have participated in agritourism activities, but were relatively unfamiliar with agricultural-related tourism terms. The results can be used by Extension educators, state agricultural and economic development organizations, and the agritourism owner/operator to create a consumer profile and understand their prospective audiences.
Copyright Owner
Extension Journal, Inc.
Copyright Date
2012
Language
en
File Format
application/pdf
Citation Information
Melissa S. Nasers and Michael S. Retallick. "Iowa Consumer Trends and Participation in Agritourism Activities" Journal of Agricultural Education Vol. 50 Iss. 2 (2012) p. 1 - 13 Available at: http://works.bepress.com/michael-retallick/12/
This article is from Journal of Extension 50 (2012): 1. Posted with permission.