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The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web
Faculty Publications
  • Samar Das
  • Raj Echambadi
  • Michael McCardle
  • Michael Luckett
SelectedWorks Author Profiles:

Michael G. Luckett

Document Type
Publication Date
Date Issued
January 2003
Date Available
August 2011

This study contends that certain personality traits of e-consumers have an affect on their shopping, surfing and information seeking behaviors on the Web. Specifically, it is proposed that e-consumers who are low on interpersonal trust are less likely to shop on the Web due to their heightened concerns with Web security. Similarly, an argument is made that e-consumers who enjoy cognitively demanding processing tasks are more likely to use the Web for information search. Finally, it is posited that social loners will be selectively drawn to Web surfing. Findings from an empirical study are presented which support these assertions. Implications of this study for marketers and future researchers are discussed.

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Marketing Letters, 14(3), 185-202. Members of the USF System may access the full-text of the article through the authenticated link provided.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Marketing Letters, 14:3, 185-202, 2003