|Present||Associate Professor, University of South Florida|
Honors and Awards
- 2013-2014: Winner - Best Paper, Product and Brand Management Track, Society for Marketing Advances Annual Conference, Hilton Head, SC.
- ST: Marketing Internship (MAR4933)
- Professional Selling (MAR3400)
- Marketing Management Problems (MAR4824)
- International Marketing (MAR6158)
- Healthcare Marketing (MAR4712)
- Basic Marketing (MAR3023)
|Ph.D., University of Georgia ‐ Business Administration|
|M.B.A., University of Georgia ‐ Entrepreneurship|
|B.B.A., University of Georgia ‐ International Business and Spanish|
Office: LPH 437
Peer Reviewed Articles (13)
A predictive psychometric model to identify personality and gender differences ...
USF St. Petersburg campus Faculty Publications (2016)
This research applies Cattell's 16 Personality Factor Questionnaire (16PF) (Cattell & Schuerger, 2003) to compare and contrast personality traits among ...
Transitory bias as a source of customer dissatisfaction: An exploratory ...
USF St. Petersburg campus Faculty Publications (2013)
Previous literature has identified sources of customer dissatisfaction in the forms of poor product performance, discrimination, and universal mistreatment (i.e., ...
Online Shopper Motivations, and e-Store Attributes: An Examination of Online ...
USF St. Petersburg campus Faculty Publications (2010)
e-Stores and online shopping have become important aspects of a retailer’s strategy. Previous research suggests that online shoppers are fundamentally ...
Traditional malls vs. factory outlets : comparing shopper typologies and implications ...
USF St. Petersburg campus Faculty Publications (2002)
The scholarly literature reflects the presence of numerous shopper typologies and taxonomies that classify shoppers into subgroups. Unfortunately, the use ...