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Article
Complementary Relationships Between Corporate Philanthropy and Corporate Political Activity: An Exploratory Study of Political Marketplace Contingencies
Business and Society
  • Michael Hadani, Saint Mary's College of California
  • Susan Coombes
SMC Author
Michael Hadani
Status
Faculty
School
School of Economics and Business Administration
Department
Management and Entrepreneurship
Document Type
Article
Publication Date
11-1-2015
Description/Abstract

Although an important feature of firms’ corporate social responsibility (CSR), the strategic pressures behind firms’ corporate philanthropy (CP) are not well researched or understood. This research note argues that firms’ CP and firms’ corporate political activity (CPA) may share common strategic antecedents; forces in firms’ political environment may shape both CP and CPA. Using S&P 500 data in a longitudinal analysis (1997-2004), the authors find evidence suggesting that industry-level political uncertainty increases firm propensity for engaging in both CP and CPA, above and beyond the propensity to engage in either as a stand-alone strategy. The authors use this preliminary evidence to explore political marketplace contingencies for the relationship between CP and CPA. CSR literature indicates that CP can benefit firms by creating and enhancing their relational wealth and institutional legitimacy. Such benefits may also serve firm interactions with government policy makers—a dynamic largely ignored until recently. The authors’ findings may indicate that, due to its institutional signaling ability and impact on firms’ reputations, CP may allow firms to differentiate themselves or stand out from others when faced with political uncertainty, and that these outcomes should be considered when firms engage in CP.

Scholarly
Yes
DOI
10.1177/0007650312463691
Disciplines
Original Citation

Hadani, Michael, and Susan Coombes, “Complementary Relationships Between Corporate Philanthropy and Corporate Political Activity: An Exploratory Study of Political Marketplace Contingencies.” Business and Society 54.6 (November 2015). https://doi.org/10.1177/0007650312463691

Citation Information
Michael Hadani and Susan Coombes. "Complementary Relationships Between Corporate Philanthropy and Corporate Political Activity: An Exploratory Study of Political Marketplace Contingencies" Business and Society Vol. 54 Iss. 6 (2015) p. 859 - 881
Available at: http://works.bepress.com/michael-hadani/2/