Article
Smart Shopping: the Origins and Consequences of Price Savings
Advances in Consumer Research
(1997)
Abstract
This research focuses on smart shopping, defined as a tendency for consumers to invest considerable time and effort in seeking and utilizing promotion-related information to achieve price savings. The study develops a measure of smart shopping and assesses its relationships to other related marketplace traits and behaviors as well as shopping-specific outcomes. The results indicate that smart shopping is a distinct behavioral construct. Furthermore, when individuals attribute price savings to their shopping skills and efforts, smart shopping is positively associated with favorable utilitarian and hedonic evaluations and purchase satisfaction.
Keywords
- consumer research,
- shopping,
- marketplace traits
Publication Date
1997
Citation Information
Michael Elliott. "Smart Shopping: the Origins and Consequences of Price Savings" Advances in Consumer Research Vol. 24 (1997) p. 504 - 510 Available at: http://works.bepress.com/michael-elliott/14/