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Article
Better moods for better eating; How mood influences food choice
Journal of Consumer Psychology (2014)
  • Meryl Gardner, University of Delaware
  • Brian Wansink, Cornell University
  • Junyong Kim, Hanyang University
  • Se-Bum Park, Yonsei University
Abstract
How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.
Keywords
  • Mood,
  • Well Being,
  • Mood Management,
  • Temporal Construal,
  • Healthy Eating
Publication Date
2014
DOI
http://dx.doi.org/10.1016/j.jcps.2014.01.002
Citation Information
Meryl Gardner, Brian Wansink, Junyong Kim and Se-Bum Park. "Better moods for better eating; How mood influences food choice" Journal of Consumer Psychology Vol. 24 Iss. 3 (2014) p. 320 - 335 ISSN: 1057-7408
Available at: http://works.bepress.com/meryl-gardner/19/