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About Meryl Gardner

Meryl P. Gardner's research investigates in how people make important choices, including:
1.    Emotionally Charged Consumer Choices: How do consumers’ feelings affect marketplace participation and individual behavior?
2.    Consumer Food Choices: How do people decide what to eat and how can we encourage them to make better choices?
3.    Consumer Energy and Environmental Choices:  How do consumers combine feelings and information to make decisions related to energy and the environment?  
Her work has appeared in Journal of Marketing Research, Journal of Consumer Research, Proceedings of the National Academy of Sciences, Energy Economics, Resource & Energy Economics, Health Education & Behavior, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Psychology and Marketing, Journal of Business Research, Marketing Letters, Journal of Advertising and other leading journals.
She has taught a wide variety of courses including Marketing Management, Business Consulting Projects, Marketing Research, Field Projects in Marketing, Consumer Behavior, and Marketing Channels and Retailing.  Her classes involve as much experiential learning, conceptual thinking, and application of theory to current issues as possible.


Present Associate Professor of Marketing, University of Delaware

Curriculum Vitae


Research Interests

Application of consumer psychology to societal issues and Emotionally charged consumer behavior

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Honors and Awards

  • Dept Outstanding Scholar Award (2015)
  • Article in the top 20 most cited articles in JCR during the past three years (2011).
  • Article recognized as an essential assigned reading for doctoral seminars based upon the frequency with which it is assigned
  • Faculty Participant at 2015 Tony Pecotich Macromarketing Consortium


  • Business Consulting Projects
  • Marketing Research
  • Channels and Retailing
  • Field Projects in Marketing

Contact Information

Department of Business Administration
306 Alfred Lerner Hall
University of Delaware
Newark, DE 19716


Research Works (8)