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Article
'Voice-Niche-Brand': marketing Asian-Australianness
Australian Humanities Review (2008)
  • Merlinda C Bobis, University of Wollongong
Abstract
This essay discusses the publishing and marketing issues in Asian-Australian writing. It charts the writer's journey from a distinct voice (and cultural sensibility) with which s/he can create a literary niche, and how this niche is eventually transformed/hijacked into the 'Asian-Australian brand' by the market.
Keywords
  • Voice,
  • Niche,
  • Brand,
  • marketing,
  • Asian,
  • Australianness
Disciplines
Publication Date
January 1, 2008
Publisher Statement
Bobis, M. C. (2008). ''Voice-Niche-Brand'': marketing Asian-Australianness. Australian Humanities Review, (45), 119-125.
Citation Information
Merlinda C Bobis. "'Voice-Niche-Brand': marketing Asian-Australianness" Australian Humanities Review Iss. 45 (2008)
Available at: http://works.bepress.com/merlinda_bobis/15/