'Voice-Niche-Brand': marketing Asian-AustraliannessAustralian Humanities Review (2008)
AbstractThis essay discusses the publishing and marketing issues in Asian-Australian writing. It charts the writer's journey from a distinct voice (and cultural sensibility) with which s/he can create a literary niche, and how this niche is eventually transformed/hijacked into the 'Asian-Australian brand' by the market.
Publication DateJanuary 1, 2008
Citation InformationMerlinda C Bobis. "'Voice-Niche-Brand': marketing Asian-Australianness" Australian Humanities Review Iss. 45 (2008)
Available at: http://works.bepress.com/merlinda_bobis/15/