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Article
Media Propaganda: A Framing Analysis of Radio Broadcasts from U.S. to Cuba
Graduate Theses and Dissertations
  • Melissa Joy Gonzalez, University of South Florida
Date Approved
1-1-2013
Graduation Year
2013
Document Type
Thesis
Degree
M.A.
Degree Granting Department
Mass Communications
Major Professor
Roxanne Watson
Keywords
  • Four Theories of the Press,
  • Freedom of the Press,
  • Marti,
  • Transcribe
Subject Categories
Abstract
The purpose of this qualitative study is to analyze the dominant propaganda strategies that were reflected in an hour-long program of Radio Martì, a broadcast produced on behalf of Voice of America in the United States and aired to Cuba. Through propaganda techniques, a content analysis was used to determine which strategies were present in the commentator's coverage of the program, El Dia de la Prensa Libre on May 3rd, 2012. This study uncovered propaganda strategies, including testimonials, flag-waving, glittering generalities, appeal to prejudice, image manipulation, over-simplicity, assertion, and third party technique, that were utilized in an effort to present nuanced perspectives on the broadcasts transmitted on Radio Martì. The use of these strategies demonstrates that the program continues to use propaganda when broadcasting to Cuba after the conflict of interest incident with the United States and Radio Martì in 2006. Beyond the analysis of this broadcast, the results of this study cannot be generalized, but they can be viewed as an exemplar of the broadcast's stance on propaganda messages to Cuba on behalf of American journalists.
Citation Information
Melissa Joy Gonzalez. "Media Propaganda: A Framing Analysis of Radio Broadcasts from U.S. to Cuba" (2013)
Available at: http://works.bepress.com/melissajoygonzalez/1/