Article
User-Centered Design Roadmapping: Anchoring Roadmapping in Customer Value Before Technology ...
IEEE Transactions on Engineering Management
(2020)
Euiyoung Kim, Lianne W. L. Simonse, Sara L. Beckman, Melissa M. Appleyard, et al.
Designing an innovation strategy in a world of rapid technological change has become increasingly challenging. Some companies are finding that ...