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Article
The Role of Product Design in Consumers' Choices in the Individual Insurance Market
Health Services Research (2007)
  • Melinda Buntin
  • M. Susan Marquis
  • Jose Escarce
  • Kanika Kapur
Abstract

Objective. To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan.

Publication Date
December, 2007
Citation Information
Melinda Buntin, M. Susan Marquis, Jose Escarce and Kanika Kapur. "The Role of Product Design in Consumers' Choices in the Individual Insurance Market" Health Services Research Vol. 42 Iss. 6p1 (2007)
Available at: http://works.bepress.com/melinda_buntin/28/