The Role of Product Design in Consumers' Choices in the Individual Insurance MarketHealth Services Research (2007)
Objective. To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan.
Publication DateDecember, 2007
Citation InformationMelinda Buntin, M. Susan Marquis, Jose Escarce and Kanika Kapur. "The Role of Product Design in Consumers' Choices in the Individual Insurance Market" Health Services Research Vol. 42 Iss. 6p1 (2007)
Available at: http://works.bepress.com/melinda_buntin/28/