The scale and severity of the alterations to global ecologies should not simply be noted or acknowledged by communication scholars but rather should drive communication ethicists to carefully examine the values and communication practices that have enabled and promoted this kind of unchecked growth. At minimum, I argue, we ought to carefully examine this social trajectory to determine whether more growth at the current rate of speed should continue to be a goal of modern society and at what costs. Specifically, as scholars of moral communication we should feel concerned with whether a moral transgression is associated with this type of rapid growth.