The pervasiveness of American youth's exposure to alcohol advertising is well-documented, as is the correlational evidence linking such exposure to alcohol-related attitudes, use, and expectancies. While efforts to train young people to resist persuasive appeals are often made in alcohol education programs, little evidence exists concerning the effectiveness of such efforts. The present study (N = 83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in such classes predicts cognitive resistance (counterarguing) of such advertisements months or even years after class exposure. Age, gender, and ethnicity were statistically controlled. While females tended to counterargue the alcohol advertisements more than did males, there was no statistically significant difference in the impact of education on males and females.
Article
Adolescent counter-arguing of TV beer advertisements: Evidence for the effectiveness of alcohol education and critical viewing discussions
Journal of Drug Education
Document Type
Article
Publisher
Baywood Publishing
Publication Date
1-1-1996
Disciplines
Abstract
Citation Information
Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J., & Domenech RodrĂguez, M.M. (1996). Adolescent counter-arguing of TV beer advertisements: Evidence for the effectiveness of alcohol education and critical viewing discussions. Journal of Drug Education, 26, 143-158.
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