This analysis of in-depth interviews with members of Frack Free Denton and Denton Taxpayers for a Strong Economy explores the dynamic divide caused by hydraulic fracturing in Denton, Texas. The most vocal and persuasive groups involved in the debate have discursive power to influence public opinion, which in turn shapes policies and practices. This analysis shows that pro- and anti-fracking groups conveyed an attachment to and ownership of the local land and engaged in harsh “othering” discourse to describe the opposing group. This study contributes to scholarly understandings of the relationship(s) between public perceptions of hydraulic fracturing, land use, and proximity.