NSFW: An Empirical Study of Scandalous TrademarksCardozo Arts & Entertainment Law Journal (2016)
This project is an empirical analysis of trademarks that have received rejections based on their “scandalous” nature. It is the first of its kind.
The Lanham Act bars registration for trademarks that are “scandalous” and “immoral.” While much has been written on the morality provisions in the Lanham Act, this piece is the first scholarly project that engages an empirical analysis of the Section 2(a) rejections based on scandalousness; it contains a look behind the scenes at how the morality provisions are applied throughout the trademark registration process. This study analyzes which marks are being rejected, what evidence is being used to reject them, and who the applicants are. Our data pays particularly close attention to the evidence used to determine whether a mark is scandalous. We also consider whether this bar is effective at removing these marks from the consumer marketplace.
- trademark law,
- intellectual property,
- empirical legal studies,
- trademark registration,
- trademark refusal
Citation InformationMegan M. Carpenter and Mary Garner. "NSFW: An Empirical Study of Scandalous Trademarks" Cardozo Arts & Entertainment Law Journal Vol. 33 (2016) p. 321
Available at: http://works.bepress.com/megan_carpenter/17/