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Article
On the Social Implications of Invisibility: The iMac G5 and the Effacement of the Technological Object.
Critical Studies in Media Communication (2007)
  • peter D. Schaefer
  • Meenakshi Gigi Durham, University of Iowa
Abstract
The iMac G5 represents a contemporary trend in the design of new media objects, whereby technology is rendered invisible by its seamless penetration of the surfaces of everyday life. This effacement of technological objects has economic and cultural implications: it helps prevent seeing connections between the circulation of global capital and the use of media in a local context. We argue that the ostensibly neutral form of media is implicated with social inequality, so reconfiguring our relationship to the materiality of new media within our immediate surroundings is critical.
Keywords
  • everyday life,
  • hyperspace,
  • new media
Publication Date
March, 2007
Citation Information
peter D. Schaefer and Meenakshi Gigi Durham. "On the Social Implications of Invisibility: The iMac G5 and the Effacement of the Technological Object." Critical Studies in Media Communication Vol. 24 Iss. 1 (2007)
Available at: http://works.bepress.com/meenakshi_durham/5/