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About Matti Haverila

About Matti Haverila
Matti Haverila is Professor of marketing at Thompson Rivers University in Kamloops, British Columbia, Canada. He is also the head of the Marketing, International Business and Entrepreneurship department in School of Business and Economics at Thompson Rivers University. In addition Dr. Haverila is the chair of the undergraduate curriculum committee responsible for program assessment and development.
 
His interests encompass marketing of high-technology products, new product development, customer satisfaction and loyalty, cell phone feature preferences and behavior, project management and e-learning.
 
Recent research has focused on development of student satisfaction instrument and model using the Partial Least Squares Modeling (PLS), measurement of student satisfaction, and measurement of customer satisfaction in Ski Resorts.

Professor Haverila holds a Ph.D. (marketing) from Tampere University of Technology, Licentiate of Technology from Tampere University of Technology, MSc (Industrial Management) from Lappeenranta University of Technology, MBA (Marketing) from University of Oregon, MSc (Information Systems) from Golden Gate University in San Francisco, CA, USA as well as an Certificate in Education from Tampere University of Applied Sciences.

This Bepress.com site contains information about publications mostly since 2009. For earlier publications and additional information, see also

Thompson Rivers University:

Positions

Present Professor, Thompson Rivers Uni
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Curriculum Vitae



Research Interests

New product development, Customer satisfaction, e-learning, Marketing of high-technology, Project management, and Cell Phone Preferences and Behaviour

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Honors and Awards

  • Highly Commended Award Winner at the Literati Network Awards for Excellence 2012 in Marketing Intelligence & Planning Journal
  • Best research paper award 2011, College of Business, AlFaisal University, 2012.


Education

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September 2006May 2008 Certificate, Tampere University of Applied Sciences ‐ Teachers' Education
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September 1996November 1998 MSc, Golden Gate University ‐ Information Systems
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September 1994November 1995 PhD, Tampere University of Technology ‐ Marketing
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September 1979May 1983 Tampere University of Technology ‐ Industrial Management
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June 1981June 1982 MBA, University of Oregon ‐ Marketing
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September 1973November 1977 MSc, Lappeenranta University of Technology ‐ Industrial Management
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Research Works -Discipline (27)