Book Review: Brand Atlas: Branding Intelligence Made VisibleTechnical Communication (2013)
"A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals." From the publisher's website.
- Brand recognition
Publication DateFebruary, 2013
Citation InformationMatthew R. Sharp. "Book Review: Brand Atlas: Branding Intelligence Made Visible" Technical Communication Vol. 60 Iss. 1 (2013) p. 74 ISSN: 0049-3155
Available at: http://works.bepress.com/matthew_sharp/4/