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Article
Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools
Business Communication Quarterly (2013)
  • Matthew R. Sharp, Embry-Riddle Aeronautical University - Daytona Beach
  • Eva R. Brumberger, Arizona State University
Abstract
"This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development." From the article (copyrighted by the Association for Business Communication)
Keywords
  • Business Communication Curriculum,
  • Business Communication Courses,
  • Business Pedagogy
Publication Date
2013
DOI
10.1177/1080569912471187
Citation Information
Matthew R. Sharp and Eva R. Brumberger. "Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools" Business Communication Quarterly Vol. 76 Iss. 1 (2013) p. 5 - 27 ISSN: 1050-5699
Available at: http://works.bepress.com/matthew_sharp/2/