As Aristotle noted in the Nicomachean Ethics, we all want to live happy lives, but there is vast disagreement about what happiness consists in. Some say that the happy life is a life of pleasure, others that it consists in living virtuously (or morally). Yet others believe it involves the renunciation of earthly things in favor of intellectual and spiritual contemplation, and some declare that happiness is secured through money and honor. Subjectivists will claim that there is no answer to the question, "Which of these conceptions of happiness is the true conception?" because happiness is a purely subjective phenomenon. Your happiness will consist in whatever happens to make you happy, in whatever produces the highest levels of "subjective well-being" in you. John Schumaker's In Search of Happiness challenges this subjectivist view of happiness, particularly the idea that "consumer happiness" is the right kind of happiness to pursue.
- review of happiness
Available at: http://works.bepress.com/matthew_pianalto/16/