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About Matthew Normand

Teaching Philosophy
I believe that teachers have a responsibility to both stimulate interest in the subject matter of the course and to encourage and inspire further study outside of the classroom. That is, students should be taught to teach themselves, first and foremost.

The subject matter of any given course is, in some ways, a means to that end. The behavior of any one student in a classroom is a small part of the overall academic behavior of that student. It is the study that takes place outside of the classroom that has the most impact.
I structure my classes in such a way as to allow for continuous monitoring of both the performance of the students and my own performance. I expose students to material in small, manageable units with corresponding exams administered on a weekly or bi-weekly basis. Doing so allows students to continuously assess their mastery of the material and remediate any deficits before they become unmanageable.
Students also are able to correct for poor performance on one or more exams without necessitating extra credit assignments, thereby making for clearer grading criteria and putting the control in the hands of the student. In addition, the frequent exams provide me a useful tool with which to evaluate the effectiveness of my teaching as the semester progresses.

Research Interest
My primary interests, broadly defined, are the application of basic behavioral principles to problems of social significance (including obesity and other behavioral health issues). I also am interested in issues pertaining to the philosophy of science.

I am currently the Editor-in-Chief of The Behavior Analyst and an Associate Editor for the Journal of Applied Behavior Analysis. I am a past Associate Editor of the journals The Behavior AnalystBehavior Analysis in Practice, and The Analysis of Verbal Behavior. I also serve on the editorial board of the journal Behavioral Interventions.


2010 - Present Associate Professor, Psychology, University of the Pacific College of the Pacific
2014 Acting Department Chair, Psychology, University of the Pacific College of the Pacific
2010 - 2013 Director of Graduate Studies, University of the Pacific College of the Pacific
2007 - 2010 Assistant Professor, Psychology, University of the Pacific College of the Pacific
2003 - 2007 Assistant Professor, Psychology, Florida Institute of Technology
2001 Adjunct Instructor, Tallahassee Community College

Curriculum Vitae

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Honors and Awards

  • 2011 B. F. Skinner New Researcher Award, American Psychological Association (Div. 25)
  • 2009 Thomas J. Long Fellowship
  • 2009 University of the Pacific Center for Teaching and Learning Fellowship


  • Psychology of Learning (Psyc 107/207)
  • History & Systems of Psychology (Psyc 125)
  • Behavioral Assessment (Psyc 158/258)
  • Research Design (Psyc 283)


2003 Ph.D., Psychology, Florida State University
2002 M.S., Psychology, Florida State University
1999 M.A., Psychology, Western Michigan University
1997 B.A., Psychology, Western New England College

Contact Information

Office: Psy/Comm Building, Rm. 104
Phone: 209.946.7317


Books and Book Chapters (5)

Books and book contributions written or edited by Dr. Matthew P. Normand.

Articles (39)

Journal articles written by Dr. Matthew P. Normand.