Evaluation of Product Modularity, Commonality, and Platform: Their Effects on InnovationDecision Sciences Institute Annual Meeting (2013)
Analysis of the interrelationships between product modularity, product commonality, and product platform to evaluate construct discriminant validity. This is then followed by an assessment of their direct and indirect effects upon two categories of innovation: radical and incremental.
Publication DateNovember 16, 2013
Citation InformationShawnee K. Vickery, Roger Calantone and Matthew Castel. "Evaluation of Product Modularity, Commonality, and Platform: Their Effects on Innovation" Decision Sciences Institute Annual Meeting (2013)
Available at: http://works.bepress.com/matthew-castel/3/